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Episode 192026-05-0711 minSophomore Slump and the First Renewal Cycle
The Client Retention Problem Nobody Talks About
Most client attrition happens not at go-live but at the first renewal. Understanding the sophomore slump pattern — when initial excitement fades and the client asks whether the ROI justified the cost — is the most important thing a service business can do to protect recurring revenue.
Key Message
“The renewal is won in Month 3, not Month 11.”