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Episode 222026-05-1211 minAnd What Happens When It Does Not
Video Is the New VSL — Why Your Homepage Needs a Talking Head in 2026
The conversion gap between homepages with and without video is widening in 2026. Understanding what a talking-head video does to trust, dwell time, and lead quality — and why most founders avoid it — is the starting point for fixing the most expensive page on your website.
Key Message
“Your homepage is a first meeting. Show up.”